Trump and the $TRUMP Coin: The Token That Redefined Crypto’s Rulebook

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When $TRUMP launched, it felt surreal. I watched the token rocket from $0.35 to $25, at my desk on a Saturday morning still in my pyjamas, assuming it was some kind of scam or hack.

Published on

Jan 22, 2025

Daniel Tauhore
CEO and Co-Founder

When $TRUMP launched, it felt surreal. I watched the token rocket from $0.35 to $25, at my desk on a Saturday morning still in my pyjamas, assuming it was some kind of scam or hack. By the time I woke up the next day, it had become clear: this wasn’t a drill. 

$TRUMP wasn’t just real—it was skyrocketing, hitting $70 within hours.

But it wasn’t just the price action that turned heads—it was what this token symbolised.

A Perfect Storm

The meteoric rise of $TRUMP was the result of a unique convergence of events:

  • Trump’s unparalleled brand power as one of the most recognisable figures on the planet
  • His position as the president of the United States
  • The audacity of launching a memecoin
  • The timing, coinciding with his impending inauguration
  • The resignation of Gary Gensler from the SEC

Together, these factors created one of the most chaotic yet transformative moments in crypto history. This wasn’t just a viral token launch—it was a cultural moment.

Breaking the Rulebook

$TRUMP didn’t merely push boundaries—it rewrote them entirely. For years, crypto founders have carefully crafted utility narratives to avoid crossing the line into “securities” territory. Then, Trump launches a memecoin, unapologetically and in full public view.

This was bold with a capital B. The message was clear: if Trump can do this, why can’t anyone else?

The implications are profound. If a memecoin is fair game, what about governance tokens? Or tokenised assets? The precedent set by $TRUMP has fundamentally altered the landscape.

A New Wave of Tokens

The ripple effects of $TRUMP’s launch are already being felt across the industry:

  • We’ll likely see a surge in celebrity-driven tokens, as public figures realise the potential of launching their own assets.
  • Founders will feel less constrained by the need to justify utility, focusing instead on creative ways to integrate tokens into their ecosystems.
  • Speculative securities, governance tokens, and utility tokens may all evolve into a broader, less restricted category of assets.

What This Means for Founders

The risk profile for launching tokens has shifted dramatically. While the barriers have lowered, the need for responsibility has increased. Founders now have an unprecedented opportunity to innovate—but they must prioritise transparency and trust.

The freedom to create tokens with fewer constraints will lead to exciting experimentation, but it will also attract scrutiny. Those who succeed will be the ones who strike a balance between creativity and accountability.

Crypto’s Legitimacy: A New Era

$TRUMP’s launch has done more than disrupt the market—it’s legitimised crypto in the eyes of the mainstream. For years, the industry was dismissed as speculative and fringe. Now, it’s being embraced as a serious asset class by one of the most influential figures in the world.

This is a turning point. The crypto space has matured significantly over the past four years, and $TRUMP is a symbol of how far it’s come. The next step? Wider adoption and even greater innovation.

Final Thoughts

The $TRUMP coin is more than a memecoin—it’s a catalyst for change. It’s forced the industry to re-evaluate what’s possible and encouraged founders to think bigger.

For crypto, the message is clear: the world is paying attention. Now is the time to build responsibly, innovate boldly, and prepare for a future where crypto is a cornerstone of the global financial system.

Buckle up—the next four years are going to redefine everything.

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